Marketing on-Ground Activity Report

Introduction According to Silk A.J. (2006), marketing was defined as a adjoin that a firm creates value for the clients. The value is created to satiate the guest necessitate and wants. Besides that, Am salubrious and Kotler (2011) also mentioned that marketing not still about selling and telling but furbish up in concert with the new method which is satisfying customer involve. To sell a product easily, they said that the marketer moldiness understand the consumer needs and develops product that provide superior customer value. On the other hand, the management guru Drucker P. said that selling and ad are barely part of a larger clip of marketing tools that progress to to give outher to satisfy customer needs and build customer kins. In short, Amstrong and Kotler (2011) summarize that marketing is the offset of firms build a value for their customers and create a strong customer relationship for capturing value from customers in return. Marketing offshoot must com e in trace with marketing schema and marketing mix. For much information, see appendix 1. Background of point of intersection and Brand The brand that is elect for our subsidisation is maiolica Majorca. majolica Majorca is a sub-brand under masstige origination of Shiseido Company. Since 1912, Shiseido Companys sizes farm rapidly and became a exceptional partnership.

In 1927, it restructured as a corporation which is listed on capital of Japan Stock Exchange. In 1957, it started to grow internationally by manufacturing and in operation(p) sales in Southeast Asia. Majolica Majorca was founded in 2003 and let into Malaysia by Shiseido Malaysia. This masstige line is to targe t the young generation that likes to depute! on makeup. Majolica Majorca contains various types of makeup products such as mascara, lip-gloss, liquid eyeliner, gingersnap nail polish and others. The product that has been chosen as our assignment is a new liquid paint which is Cream de crust that is launched in 16 November 2012. This assignment is allocated into some stages. First, students are...If you want to get a full essay, order it on our website: OrderEssay.net

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