Accounting 422 Introduction

A.Background: Bill Bowerman and Phil Knight founded Nike with an theme to bring in low-priced, high technology gymnastic enclothe from japan to compete in the U.S. gymnastic shoe food market. Both hands invested $500 enthr sensationment into the participation. In 1964, Blue Ribbon Sports was born(p) and imported the shoes from Onitsuka Tiger. In 1972, they form a revolutionary company that would design, get discover and sell its own shoes and that company, called Nike. The company headquartered is located in Beaverton, Oregon with slightly 26,000 employees cosmeawide and trading operations in cxx countries. after many experiments for womens fannywear, in 2001, Nike created its world(prenominal) womens footwear division. In 2006, footwear accounted for 66 percent of the business make-up, bring down out 28 percent, and equipment 6 percent and Nike had grown into one of the worlds roughly salutary known brands. Nikes business units represented the authorize dimension of the companys organization structure, along with global functions. In summer 2006, the company shifted their focus on from overlap orientation to a course operate approach. Nikes half-dozen major business categories were foot race, mens training, basketball, soccer, womens physical fitness, and sportswear. The footwear, apparel, and equipment industry is in a mature stage of the expect cycle, however, women fitness market unflustered has growing potential. SWOTT Strengths: Name recognition.

valet de chambre de chambres most well known brands. Dominate contestation in the global athletic footwear, apparel, and equipment market. Innovative products. In 2006, oblige approximately 38 percent of the global market parcel of land of land in footwear market. Nike led in womens running from a market share and revenue perspective. agonistical organization. Nike has approximately 26,000 employees worldwide and operations in 120 countries. Changed toward mob driven approach. Womens fitness market (contribution to the brand). Athletic products (specially do for separate sport). Strong distributions. ...If you wishing to get a practiced essay, rig it on our website: Orderessay

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