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ASSIGNMENT NO. 1
ESSENTIALS OF MARKETINGS
MARKETING intermingle OF VIDEOCON
SUBMITTED TO:-SUBMITTED BY:-
MR. MITHOON GUHA SIR ANUP KUMAR
B-59
S1907
BBA-MBA
VIDEOCON INDUSTRIES LTD.
? INTRODUCTION:-
Videocon Industries Limited is an India-based company. It is established in 1979.The Companys railway line comprises two core businesses:
The manufacturing, assembly, marketing and distribution of consumer electronic products and phratry appliances, and oil and gas exploration and production.
The Videocon group has an annual upset of US$ 2 billion, making it one of the largest consumer electronic and piazza appliance companies in India. Since 1998, it has expanded its operations globally, especially in the Middle East
Videocon has acquired Electrolux brand in India. Also, with the acquisition of Thomson Displays by Videocon in Poland, China, and Mexico, the company is marking its international presence. It is the third largest panorama vacuum tube manufacturing company.
Its turnover of 22,000 Crores & more than 18,000 employees across the globe.
MARKETING MIX
? PRODUCT:-
Consumer electronics:
food colouring Televisions
B&W TVs
VCRs
Audio systems
Color monitors
Home appliances:
Refrigerators
washout machines
Air conditioners
Dish washers
Microwave ovens
Mixers & grinders
Water purifiers
Components:
TV, VCR & strait components
Glass shells for color picture tubes
B&W picture tubes
Monitors for computers
Compressors
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