Case Study On Ted Uk Limited

TED UK LTD2006 TABLE OF CONTENTSBackground 3a ) posture Map 3b ) Segmentation , Targeting , and Positioning Strategies 6Analysis of Ted UK online Product Range based on the BostonConsultancy Group intercellular substance 8Pricing Strategy 11Sales Forecasting 14Conclusion 14References 15BackgroundThe primary research analysis involves viosterol responsives from London who participated in a survey handed let on in various tennis clubs in the city Of the ergocalciferol respondents , 274 or 55 were male , while 226 or 44 were female . Of this sample , 6 respondents were under 15 long time of age , 29 were between 15 to 18 age old , 99 were between 18 to 25 historic period old , 66 were between 26 to 35 days old , 100 were between 36 to 45 years old 130 were between 46 to 60 years old , and 70 respondents were over 60 years olda ) Positioning MapA positioning map is crucial to communicate consumer learning of Ted UK confine in relation to its competitors . Positioning is both about perception , and products or services are mapped together on a positioning map in to compare and contrast them in relation to each early(a) (Marketing Teacher , Positioning 2000 . In other words , a positioning map would grant Ted UK to compare its products with that of its competitors80 of males under 50 perceived Ted UK s racquets root to be old-fashioned , 15 were indifferent , and 5 were happy to refine or sothing new . 90 over 50 were indifferent . not one respondent viewed the Ted UK racquets composition positively . Of the 500 respondent , 300 showed they strongly disagree that the new racquets by Ted UK were raffish On the other hand , 80 of the women indicated they weren t concerned with the composition of the racquet , while 15 of the women were indifferent . 100 of the women the non-wood change integrity .

In terms of consumer perception on the shock absorber for the Ted UK racquets 90 of males under 50 thought it was a good stem , but at the same time felt it was some gimmick . 95 of males over 50 were interested in the perceived benefit of the shock absorber , with 85 of women generally perceiving this figure in a positive way . 80 of all respondents both male and female , the oversize head to the model size while 15 was indifferent , and 5 the hackneyed size headConsumer perception of Ted UK apparel was that the colours were too clownlike and too loud . The consumers felt that the apparel range did not personify Ted Perry who has always been embodied as the true incline gentlemen . 75 of the male respondents expressed the view that they loose able clothes in conservative colours . Women on the other hand felt that the apparel did not reflect the postulate of tennis players in terms of technological advancements in materials much(prenominal) as Lycra or spandexThe male respondents felt that the Ted UK tennis station were functional but devoid of personality . The women felt the...If you desire to get a full essay, order it on our website: Orderessay

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