Lenovo

Lenovo appeared on the face of the global technology map with its encyclopaedism of IBMs PC division which allowed them to triple their annual revenue by leveraging the presupposePad customer base and reputation. Even though Lenovo has grown dramatically in size after getting the IBM PC division, the connection has non drastically increased its grocery share when comparing the pre-acquisition combined Lenovo and IBM grocery store share with the provide acquisition data. Lenovo has effectively protected the judgePad name, but has not created a strong level of bell ringer awareness outside of this brand. piece Lenovo has a number of alternatives for increasing its market share at its disposal, including leveraging the Think suite of products, creating a global market plan, and creating a number of region specific marketing plans, the company would benefit most from the third of the above cited alternatives. This alternative would power Lenovo to compete with Dell, HP, and Acer most effectively in the future. StrengthsWeaknesses 1. achievement of IBM PC division tripled the company revenues.1. Customer understanding of Lenovo as an innovative company; over reliant on Think name. 2. Lenovo offers product innovation to its customers; e.g. development of the (Legend) Chinese character card.2.

Lenovo is not well-known outside of China; lack of global brand recognition. 3. Retained global support service from the existing IBM conduct for all products and utilisation the ThinkPad name.3. Limited number of products that primarily use the Lenovo name in branding. OpportunitiesThreats 1. Co-branding the Lenovo name with the well-known ThinkPad name to supplement their parent company name.1. Lenovo must ensure that the essence of the Think product suite is not tarnished, otherwise they will drift off customers. 2. Lenovo has the chance to recreate their brand name and company image on a global scale.2. Rapid growth increased the emf for unclear messaging... If you want to get a full essay, sound out it on our website: Orderessay

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