Marketing to meet strategy

Executive Summary The enigma of merchandise is that it is virtuoso of mans oldest activities and yet regarded as the much or less new-made of the business discipline         Michael baker - 1976 The true belief of merchandise is an exchange based upon reciprocally satisfying relationships in which twain parties light what they want. This assignment is aimed at providing a gather in and methodical approach to get wind if market concepts could meet the strategical physical objects. It will focus on the viability of that project from the market prospective in view of the organization strategic objectives with recommendation for the convey on which the project would proceed. It looks at a growing companionship operating in the forage service industry in the city of Dubai in the coupled Arab Emirates. It aims at examining the marketing options extravertive to face a genuinely competitive environment in a changing world. In addition, this assignment is proposing a marketing strategy, along recommendations to be submitted to the management. The objective is to answer the sideline improve questions (Ref : strategical merchandise solicitude by Wilson & Guilligan)         Where atomic number 18 we now ?         Where do we want to be ?         How might we get in that respect ?         Which way is the best ?         How gouge we ensure comer ?

The components of a marketing strategy atomic number 18 as following:          organization mission, goals and corporate strategy         Organization opportunities and capabilities (environment scanning, node and competitor analysis, capabilities and resources)         Strategic objectives (growth with a low-cost and focus strategy)          commit market strategy and mark off positioning (market segmentation, differential advantages)         Marketing objectives         Marketing programs for executing (marketing mix)          exploit assessment and benchmarking (unstudied. The product has not yet been make . April 2004) To crumple this company, the following re await methods call for been used. Research is a regular search for information. It is a... If you want to get a full essay, regulate it on our website: Orderessay

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