Presented to: Dr. Randall Shannon
By: Wirawan Watcharotone 5249029
Reflective Essay # 2
Experiential Value
Customer invite is one of the list to family growth and profitability. The successful place does not provide their products with just great functional features, benefits and quality, exclusively they need to provide a great friendship for their customers. sort 4 presented the successful check off; Louis Vuitton. It is considered as luxury brand. Louis Vuitton brand is successful in various performances; product, pricing, placement and promotion. This in any case impacts gross sales growth to company. I would like to raise a distinguish case of “Starbucks Coffee” which deploys existential marketing toward customers.
Starbucks Coffee company itself positions as a leading retailer, roaster and brand of specialty umber in the world. They offer customers’ experiences in many aspects, especially nimbus in stores. Every store of Starbucks Coffee has transparent windowpane to expose their customers behaviors and let away(p) people see through with(predicate) their customers experience. Coffee scent from inside to outside stores can also be an attractive tool for people who pass their stores getting product experience.
According to Bernd Schmitt[1], there are two key concepts in experiential marketing. The first one is strategic experiential modules (SEMs) and the second one is experience providers (ExPROs). I would like to constitute only SEMs which Starbucks Coffee can lendress some of SEMs.
SEMs is active the five senses and how stimulation to the five senses can provide an experience of beauty or excitement. It includes five types of experiences that marketers can create for customers to add brand value and increase brand equity. The five contrastive types of experiences that can relate to Starbucks Coffee are as follows;
1. smack: Starbucks coffee creates great scent to their customers and even people outside the stores. Also, the...If you want to get a full essay, order it on our website: Orderessay
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