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Tuesday, December 25, 2012

A Case Study on Coca Cola

THE MARKET Coca-Cola, the worlds number- single brand, is a symbol of recreation to people around the world. The familiar shape of the Coca-Cola contour bottleful and the flowing script of its distinctive trademark are a familiar part of peoples lives. In fact, or so half a million times every arcsecond of every day, someone chooses a Coca-Cola รข€" classic, diet, or light, with vanilla, cherry, or lemon, with or without caffeine. Soft drinks have been part of the the Statesn lifestyle for more(prenominal) than 100 years and continue to be Americas favorite refreshment. In fact, one of every four beverages consumed in America today is a carbonated soft drink, and sell sales of soft drinks are $63 billion annually. ACHIEVEMENTS From its provenience and headquarters in Atlanta, Georgia, The Coca-Cola Company now has operations in 200 countries. Coca-Cola, the follows flagship brand, has long been the number-one-selling soft-drink brand worldwide. slew all over the globe enjoy Coca-Cola or one of the friendships many other beverages. Today, the company is a total beverage company with product offerings that extend swell up beyond carbonated soft drinks to include juice drinks, sports and naught drinks, waters, tea, and more. From the early days, Coca-Cola has been part of major events in North America and around the world.
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In World War II, the company ensure that every member of the U.S. armed services was able to curb a Coke for five cents, regardless of the remoteness of indebtedness station or cost to the company. To fulfill that pledge, the company assembled bottling plants in 64 locations in Europe, Africa, and the Pacific. The war effort extended the companys reach beyond North America, positioning the company for postwar worldwide growth. Significant Coca-Cola milestones over the last 25 years include the opening of the Soviet Union as a market, re-entry of Coca-Cola products into China in 1979, and the launch of Coca-Cola into space on base the Challenger space shuttle in 1985.... If you want to get a full essay, order it on our website: Orderessay

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